INFORM - BRAND DEVELOPMENT & BUSINESS STRATEGY
When I was hired by InForm Product Development in 2007, InForm was a small consultancy firm focused on Industrial Design and Mechanical Engineering. By 2011, InForm had grown to a mid-sized firm and by 2016 was transitioning into a large firm with two locations and a broadened list of service offerings including: Research, R&D, Electrical Engineering, Branding, Software/UX and expanded Prototyping & Manufacturing capabilities.
During these periods of transition, I played a lead role in identifying the areas of growth referenced above, as well as developing the necessary internal strategies to support the planned growth long-term. In addition, I spearheaded the development of an impactful new brand, corporate website and corresponding sales material to effectively communicate our message to potential clients.
The images below showcase a few examples of the work I have completed as a part of the various efforts described above.
During these periods of transition, I played a lead role in identifying the areas of growth referenced above, as well as developing the necessary internal strategies to support the planned growth long-term. In addition, I spearheaded the development of an impactful new brand, corporate website and corresponding sales material to effectively communicate our message to potential clients.
The images below showcase a few examples of the work I have completed as a part of the various efforts described above.
The brand statement 'We Are Your Design Engine' and the associated imagery was developed at the conclusion of the internal rebranding investigation. Together they portrayed the work ethic, ideals and the philosophy of integrated services practiced by InForm. Additional complimentary statements were developed to communicate 'What We Do' and 'Our Philosophy'.
The latest version of the InForm website launched in late 2015, and has more than doubled traffic, time on site and requests for proposals via the web.